Client services for FlexShopper was having to go through three different systems, at a minimum, for every client contact. The company was adding in loan services, adding to the confusion, so we also integrated a loan management system. The new CMS for loans required even more training and time for each client interaction. After scoping out all of the issues we decided to keep the backends of all the systems in place and build a new front end that would tie all the functionality together.

FlexShopper’s application process is a core entry point for new customers seeking lease-to-own purchasing options for electronics, appliances, furniture, and other high-value items. The current flow offers essential functionality but presents opportunities to reduce friction, improve clarity around requirements, and increase completed applications. This project aims to research, redesign, and optimize the end-to-end application experience to be intuitive, transparent, and conversion-driven while maintaining compliance with financial and leasing regulations.